Seoul Exhibition & Convention Calendar — November 2026

The strongest confirmed highlights so far include AIoT Korea Exhibition (November 3–5), Food Week Korea (November 4–7), and the 25th Seoul International Cafe Show (November 11–14), all at COEX.

The Major Trade Shows, Business Events and Exhibitions to Know

Planning a business trip to Seoul in November 2026? The city’s exhibition calendar features events covering artificial intelligence, food and beverage, coffee, design, architecture, franchising and more.

For international visitors, November offers opportunities to explore Korea’s industry landscape, meet potential business partners, discover emerging brands and experience major exhibitions at Seoul’s leading event venues.

VISIT MICE has selected the key exhibitions and business events worth adding to your calendar.

Event dates and visitor information should be reconfirmed with the official organizer before making travel arrangements.


1. November 3–5 | AIoT Korea Exhibition 2026

Industry: Artificial Intelligence, Internet of Things, Smart Technology

Venue: COEX, Hall D, Seoul

AIoT Korea Exhibition showcases intelligent IoT technologies and real-world applications across industries, public services and everyday life.

For international technology professionals, the exhibition offers an opportunity to explore Korea’s connected-device ecosystem and discover technologies that support industrial digitalization.

Who should attend?

  • Technology companies and solution providers
  • IoT and AI professionals
  • Industry buyers and business development teams
  • Visitors exploring Korea’s smart technology market

Event details: COEX — AIoT Korea Exhibition 2026⁠


2. November 4–7 | Food Week Korea 2026

Industry: Food & Beverage, Food Technology, Food Manufacturing

Venue: COEX, Halls A, B, C and The Platz, Seoul

Food Week Korea is a major food industry exhibition in Seoul, bringing together businesses and products across the food and beverage sector.

The event is particularly relevant to international buyers, food manufacturers, distributors and companies looking to understand Korea’s evolving food market.

For overseas businesses, it can be a useful starting point for exploring Korean food products, identifying potential suppliers and discovering opportunities in the wider Asian food industry.

Who should attend?

  • Food importers and exporters
  • Distributors and retailers
  • Food manufacturers and brand owners
  • Food technology professionals
  • International sourcing and purchasing teams

Event details: COEX — Food Week Korea 2026⁠


3. November 5–8 | Seoul Architecture Fair 2026 — Autumn Edition

Industry: Architecture, Construction, Interior Design, Building Materials

Venue: SETEC, Seoul

The autumn edition of Seoul Architecture Fair focuses on residential architecture, construction materials, interior products and housing-related solutions.

The exhibition is relevant to professionals interested in Korea’s residential construction and interior design markets, as well as visitors exploring building products and home improvement technologies.

Who should attend?

  • Architects and interior designers
  • Construction companies and contractors
  • Building material suppliers
  • Housing and residential development professionals
  • International buyers of interior and construction products

Event details: SETEC Official Exhibition Calendar⁠


4. November 7–8 | ASLS KOREA 2026 Autumn

Industry: Aesthetic Medicine, Medical Devices, Healthcare

Venue: COEX, Hall D, Seoul

ASLS KOREA combines an aesthetic medical device exhibition with a scientific congress.

The event is relevant to healthcare professionals and businesses involved in aesthetic medicine, medical equipment and related technologies.

International attendees should check the organizer’s latest information regarding professional eligibility, registration and access to scientific sessions.

Who should attend?

  • Aesthetic medicine professionals
  • Medical device manufacturers and distributors
  • Healthcare industry representatives
  • Professionals exploring Korea’s aesthetic medicine sector

Event details: COEX Exhibition Calendar⁠


5. November 11–14 | The 25th Seoul International Cafe Show

Industry: Coffee, Tea, Bakery, Desserts, Cafe Business

Venue: COEX, Halls A, B, C and D, Seoul

The Seoul International Cafe Show is one of the month’s key events for the global coffee and beverage industry.

The exhibition brings together businesses across coffee, tea, bakery, desserts and cafe culture, making it relevant to both established industry professionals and companies exploring new market opportunities.

For international visitors, it is an opportunity to discover Korean cafe trends, explore equipment and ingredients, and connect with businesses throughout the coffee value chain.

Who should attend?

  • Coffee roasters and green coffee traders
  • Cafe owners and operators
  • Coffee equipment manufacturers
  • Bakery and dessert businesses
  • Beverage distributors and importers
  • International coffee industry professionals

Planning tip: The official schedule distinguishes business days from public days. November 11–12 are listed as business days, while November 13–14 are public days. Check the organizer’s registration requirements before attending.

Event details: COEX — The 25th Seoul International Cafe Show⁠


6. November 11–14 | World Coffee Forum 2026

Industry: Coffee, Sustainability, Coffee Trade, Industry Knowledge

Venue: COEX, Seoul

The World Coffee Forum is listed on COEX’s November calendar alongside the Seoul International Cafe Show.

For visitors interested in the business and development of the coffee industry, this event may provide an additional reason to plan a visit to Seoul during coffee week.

Before making arrangements, confirm the official program, participation requirements and whether any sessions require separate registration.

Event schedule: COEX Official Event Calendar⁠


7. November 12–14 | The 85th Franchise Startup Expo 2026 — SETEC

Industry: Franchising, Retail, Food Service, Business Opportunities

Venue: SETEC, Seoul

The Franchise Startup Expo brings together businesses and prospective entrepreneurs interested in franchise concepts and business opportunities.

For international visitors, the exhibition may be useful for exploring Korean franchise brands, retail concepts and food service businesses that could be relevant to overseas expansion or cross-border partnerships.

Who should attend?

  • Franchise operators and brand owners
  • Entrepreneurs and investors
  • Food service and retail businesses
  • International partners exploring Korean brands
  • Business development professionals

Event details: SETEC Official Exhibition Calendar⁠


8. November 17–19 | Korea MICE Expo 2026

Industry: Meetings, Incentives, Conventions, Exhibitions, Business Events

Venue: COEX Magok Convention Center, Seoul

Korea MICE Expo is particularly relevant to Visit Mice readers because it focuses on the business events industry itself.

The exhibition provides an opportunity for MICE professionals to explore Korea’s business events ecosystem and connect with organizations involved in meetings, conventions, exhibitions and related services.

For international event planners and industry representatives, it is a particularly relevant event to investigate when exploring Korea as a destination for future business events.

Who should attend?

  • International event planners
  • Convention and exhibition organizers
  • Destination management companies
  • MICE service providers
  • Corporate meeting and incentive travel professionals
  • Organizations exploring Korea as an event destination

Event details: COEX Magok Official Event Calendar⁠


9. November 18 | Seoul Global Job Fair

Industry: Recruitment, Employment, International Talent

Venue: SETEC, Seoul

SETEC lists a Seoul global job fair for November 18, 2026, associated with the foreign employment and recruitment fair category.

This event may be relevant to international residents, foreign job seekers and employers interested in international talent.

Because the event title and details may be updated, visitors should confirm eligibility, participating employers, language support and registration requirements before attending.

Who should attend?

  • International job seekers in Korea
  • Employers recruiting global talent
  • Recruitment agencies
  • HR and talent acquisition professionals

Event details: SETEC Official Exhibition Calendar⁠


10. November 19–22 | Global Baby Fair

Industry: Parenting, Infant Products, Childcare, Early Childhood

Venue: COEX, Hall B, Seoul

Global Baby Fair focuses on pregnancy, childbirth, parenting and early childhood products and services.

The exhibition connects brands with consumers and businesses operating in the parenting and childcare sectors.

For international buyers and brands, it may be useful for exploring Korean parenting products and consumer trends. Visitors interested in business meetings should check whether the organizer offers dedicated trade or business participation opportunities.

Event details: COEX Exhibition Calendar⁠


11. November 19–22 | 58th EDUCARE & KIDS FAIR

Industry: Education, Childcare, Early Learning, Children’s Products

Venue: COEX, Hall A, Seoul

EDUCARE & KIDS FAIR is another event to consider for visitors interested in education, early childhood development and children’s products.

It may be relevant to education providers, childcare businesses, product manufacturers and professionals researching Korea’s early learning market.

Who should attend?

  • Early childhood education providers
  • Children’s product brands
  • Childcare businesses
  • Education technology companies
  • International distributors and retailers

Event details: COEX Exhibition Calendar⁠


12. November 25–29 | DESIGN KOREA 2026

Industry: Industrial Design, Product Design, Creative Industries

Venue: COEX, Hall B, Seoul

DESIGN KOREA brings together design-related businesses, brands and creative professionals.

The event is relevant to visitors interested in how design connects with products, branding and commercial opportunities in Korea.

For international visitors, it offers a potential window into Korean design trends and the relationship between creative talent and industry.

Who should attend?

  • Product and industrial designers
  • Brand and creative directors
  • Design agencies
  • Manufacturers developing new products
  • Buyers and professionals interested in Korean design

Event details: COEX — DESIGN KOREA 2026⁠


13. November 26–29 | Seoul Design Festival 2026

Industry: Design, Branding, Creative Business, Lifestyle

Venue: COEX, Hall A, Seoul

Seoul Design Festival is a design-focused exhibition built around designer promotion and connections between designers, brands and markets.

It is particularly relevant to creative professionals seeking inspiration, exploring Korean design brands or researching the local creative industry.

Who should attend?

  • Designers and creative directors
  • Branding and marketing professionals
  • Lifestyle and consumer brands
  • Design studios and agencies
  • International buyers interested in Korean design

Event details: COEX — Seoul Design Festival 2026⁠


14. November 25–27 | International Optical Industry Exhibition 2026

Industry: Eyewear, Optical Equipment, Vision Care

Venue: COEX Magok Convention Center, Seoul

The COEX Magok event calendar lists the International Optical Industry Exhibition for November 25–27.

This event may be relevant to professionals in eyewear manufacturing, optical retail, vision care and related industries.

International attendees should verify the official English event name, exhibitor list, registration process and business visitor eligibility before planning a visit.

Event schedule: COEX Magok Official Event Calendar⁠


Planning Your Visit to Seoul

Which venue should you focus on?

COEX — Gangnam, southern Seoul

Best for visitors attending major exhibitions in technology, food, coffee, design and consumer industries. COEX also offers direct access to shopping, restaurants and hotels in the surrounding business district.

Official website: COEX⁠

SETEC — Gangnam, southern Seoul

A specialized exhibition venue hosting architecture, franchising and other trade and public exhibitions.

Official website: SETEC⁠

COEX Magok Convention Center — western Seoul

A separate exhibition and convention venue in the Magok district, hosting events including Korea MICE Expo and other industry exhibitions.

Official website: COEX Magok⁠

Before you travel

  1. Check registration requirements. Some exhibitions are designed primarily for trade visitors, while others welcome the general public.
  2. Confirm the event dates. Exhibition schedules can change, and some events have different hours on their final day.
  3. Review visa and invitation requirements. If you need an invitation letter for business travel, contact the event organizer directly.
  4. Plan transportation around the venue. COEX, SETEC and COEX Magok are in different parts of Seoul.
  5. Arrange business meetings in advance. If your goal is sourcing, partnerships or market research, contact exhibitors before arriving.


Final Thoughts

November 2026 offers international visitors a varied selection of exhibitions and business events in Seoul, from AI and food technology to coffee, design and the MICE industry itself.

For technology professionals, AIoT Korea Exhibition is worth considering. For food and beverage businesses, Food Week Korea and the Seoul International Cafe Show are key dates. For event planners and MICE professionals, Korea MICE Expo deserves particular attention.

The best event for you will depend on your industry, business objectives and whether you are visiting as a trade buyer, exhibitor, conference delegate or general visitor.

Planning a business trip to Seoul? Use the official event links above to confirm the latest schedules and registration details before booking your trip.

VISIT MICE — Discover Seoul’s exhibitions, conventions and business opportunities.


#VISITMICE #SeoulExhibitions #SeoulBusiness #MICE #KoreaTradeShows #SeoulEvents #BusinessTravel #SouthKorea


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